Governments need a more convincing narrative if they want to sway the public debate on TTIP

Abstract

If successfully concluded, the Transatlantic Trade and Investment Partnership (TTIP) would be the most ambitious free trade agreement in history. Dennis Novy writes that while the potential benefits from liberalised transatlantic trade are large, getting there will be an arduous process, with significant difficulties still to be overcome

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This paper was published in LSE Research Online.

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