Article thumbnail

Compatibility Between Business and the Environment: Examples from a case study of Patagonia

By Ellesha Gasperini


A relatively new concept, corporate environmentalism refers to the action corporations are taking to become more conscience of their environmental impacts. Using a case study of the company Patagonia, the dual motivations that exist for it and other companies to adopt more environmentally friendly policies are used to argue that environmental responsibility in business is possible. These motivations are values and beliefs held by those inside a company and financial gains found in corporate sustainability. Although there still exist many barriers, such as financial markets, lacking consumer education, and global complexity, businesses are taking steps to overcome these obstacles. The momentum companies are gaining once again illustrates that not only can sustainable business exist, but that it is becoming an imperative

Year: 2013
OAI identifier: oai:CiteSeerX.psu:
Provided by: CiteSeerX
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://soundideas.pugetsound.e... (external link)
  • http://soundideas.pugetsound.e... (external link)
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.