The research originated from comprehending the way students, as consumers; perceive the involvement of bodies empowered to protect their rights and interests, including consumption-modernizing programmes. Among the cross-scientific research methods used by our research, the survey has been chosen and applied in three universities from various countries: Constantin Brancoveanu University of Pitesti – Management – Marketing in Economic Affairs Faculty, Romania, Fernando Pessoa - Business Science Faculty, Portugal and University Degli Studi di Milano – Political Sciences Faculty, Italy. For data processing, comprehensive methods of analysis and statistic-mathematical methods have been used, while for data analysis the method of comparing interviewed students’ opinions and the causal explanation have been used. The paper’s originality consists in drafting a direct, quantitative research, based on the scientific research of students’ opinions, future opinion originators, in three countries with various development levels. In addition, Romanian profile literature does not enlist many scientific papers approaching the analysed topics, while international research papers exist, but only to a small extent. The main results of research reveal the occurrence of dissimilarities and similarities relevant to students’ perceptions, regarding the approached subject.consumers` protection, consumers` rights, international research, students, analysis of perceptions, different national contexts
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