Skip to main content
Article thumbnail
Location of Repository

Correspondence analysis and categorical conjoint measurement

By Anna Torres


We show the equivalence between the use of correspondence analysis (CA) of concadenated tables and the application of a particular version of conjoint analysis called categorical conjoint measurement (CCM). The connection is established using canonical correlation (CC). The second part introduces the interaction e¤ects in all three variants of the analysis and shows how to pass between the results of each analysis.Correspondence analysis, conjoint analysis, canonical correlation, categorical data

OAI identifier:

Suggested articles


  1. (1969). Categorical Conjoint Measurement, paper presented at the Mathematical psychology Meeting,
  2. (1990). Conjoint analysis in marketing: new developments with implications for research and practice,
  3. (1977). Conjoint Measurement in Marketing Analysis.
  4. (1993). Correspondence Analysis in Practice,
  5. (1982). Identifying individual preferences for international air travel: An application of functional measurement theory,
  6. (1973). L’Analyse des Données. Tome 2: l’Analyse des Correspondances,
  7. (1973). Multiattribute Decidions in Marketing: a Measurement Approach.
  8. (1974). Multiattribute utility models: a review of …led and …eldlike studies,
  9. (1973). On the Analysis of Interactions in Marketing Research Data,
  10. (1972). Recent approaches to the modeling of individuals’ subjective evaluations, paper presented at the attitude research conference,
  11. (1986). SimCA: a program to perform simple correspondence analysis”,
  12. (1992). The number of levels e¤ect in conjoint: where does it come from, and can it be eliminated?,
  13. (1984). Theory and Applications of Correspondance Analsyis,

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.