Location of Repository

The mental accounting of time

By Priyali Rajagopal and Jong-Youn Rha

Abstract

This paper examines the ways in which time is perceived and tracked. We investigate whether people create mental accounts for time like they do for money, how time is allotted to these accounts and if time is valued differently according to the account to which it is assigned. Across five studies, we find evidence that people create mental accounts for time and attempt to balance their time across work and non-work activities.Mental accounts

OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://www.sciencedirect.com/s... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.