Socially responsible business formation in Ukraine

Abstract

The paper reviews development process of social responsibility of business in Ukraine during transition of its economy to market. Today social responsibility of business is understood by national entrepreneurs as marketing or PR-technology, this way it is limited to social events. In this interpretation the concept can not support stable development both at micro- and macro level and provide competitive edge for enterprises in the longer term. The author suggests possible scenarios for developing of social responsibility of business in the crisis.Social responsibility, business, formation, negative factors, trends, crisis., Labor and Human Capital, Public Economics, Ðœ14, Ð13,