Skip to main content
Article thumbnail
Location of Repository

Anchoring and cognitive ability

By Oscar Bergman, Tore Ellingsen, Magnus Johannesson and Cicek Svensson

Abstract

We find that the actual willingness to pay for various consumer goods can be manipulated by an uninformative anchor, replicating Ariely et al. (2003). We furthermore demonstrate that the anchoring effect decreases but does not vanish with higher cognitive ability.Anchoring Cognitive ability Experiments Willingness to pay

OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://www.sciencedirect.com/s... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.