‘Warhol’s Commodity Ogling’. Every Real Moment – Time in Andy Warhol’s Art

Abstract

The paper explores the period of transition in the early 1960's when Andy Warhol successfully engineered his rebranding, from being identified as a successful commercial artist to become the preeminent artist of New York's art scene. Set against the backdrop of America's booming culture of consumption and the legacy of Abstract Expressionism, Warhol's relationship to the commodity form is explored through a comparison with the work of Robert Rauschenberg and the differing modes of perception their work induced