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oaioai:eprints.hud.ac.uk:5163

Social marketing

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Abstract

To evaluate the impact and sustainability of relationships and exchanges that have been established between marketers and target audiences, in social marketing campaign activities designed to produce behavioural changes

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University of Huddersfield Repository

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oaioai:eprints.hud.ac.uk:5163
Last time updated on 28/06/2012

This paper was published in University of Huddersfield Repository.

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