Location of Repository

Social marketing

By Audrey Robinson-Maynard


To evaluate the impact and sustainability of\ud relationships and exchanges that have been\ud established between marketers and target audiences,\ud in social marketing campaign activities designed to\ud produce behavioural changes

Topics: HF, H1
OAI identifier: oai:eprints.hud.ac.uk:5163

Suggested articles


To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.