Skip to main content
Article thumbnail
Location of Repository

Does use of public relations promote higher growth in small firms?: the case of Lincolnshire

By David Gray, Frank Davies and Kevin Blanchard


A survey was undertaken to identify the ways in which small businesses in Lincolnshire used public relations. For many of the 51 activities, techniques and skills examined, it is found that only a minority of small firms practise them. Analysis of the results of the survey highlight an interesting connection between those businesses with a high rate of growth and use of certain public relations activities and techniques. Specifically, based on Mann-Whitney tests and using a restrictive level of significance (0.1 per cent), it is found that managing government relations (local or central), mounting exhibitions (consumer), providing media news releases, and writing letters to the media are associated with growth. As these four are not commonly used it is suggested that these, among other uses of PR, should be included in skills programmes for small business development

Topics: N100 Business studies
Year: 2004
DOI identifier: 10.1108/13563280410564039
OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • (external link)
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.