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New service development in manufacturing companies - insights from the german manufacturing sector

By Sabine Biege, Angela Jäger and Daniela Buschak


Manufacturing companies increasingly offer services related to their products. Although delivering services to customers entails many benefits, service provision is also a great challenge for manufacturers. These companies are traditionally focused on products and often regard services only as an add-on. Although developing new services has proven to be more complex in manufacturing than in service companies, service development is often carried out unsystematically in both types of firms. Following on a comprehensive literature review of service innovations in manufacturing companies, large-scale survey data from German manufacturing is analyzed with a view to shedding light on service development in manufacturing firms

Year: 2012
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Provided by: Fraunhofer-ePrints
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