This paper reports on the design, deployment and initial\ud evaluation of “Wattsup”, an innovative Facebook\ud application which displays live data from a commercial\ud off-the-shelf energy monitor. The Wattsup application\ud was deployed and trialled in eight homes over an\ud eighteen day period in two conditions - personal energy\ud data viewable and friend’s energy data viewable. A\ud significant reduction in energy was observed in the\ud socially enabled condition. The paper argues that\ud socially-mediated discussion and competition made for\ud a more enjoyable user experience
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