Competitive carbon counting: can social networking sites Make saving energy more enjoyable?

Abstract

This paper reports on the design, deployment and initial evaluation of “Wattsup”, an innovative Facebook application which displays live data from a commercial off-the-shelf energy monitor. The Wattsup application was deployed and trialled in eight homes over an eighteen day period in two conditions - personal energy data viewable and friend’s energy data viewable. A significant reduction in energy was observed in the socially enabled condition. The paper argues that socially-mediated discussion and competition made for a more enjoyable user experience