Skip to main content
Article thumbnail
Location of Repository

Competitive carbon counting: can social networking sites Make saving energy more enjoyable?

By Derek Foster, Mark Blythe, Paul Cairns and Shaun Lawson


This paper reports on the design, deployment and initial\ud evaluation of “Wattsup”, an innovative Facebook\ud application which displays live data from a commercial\ud off-the-shelf energy monitor. The Wattsup application\ud was deployed and trialled in eight homes over an\ud eighteen day period in two conditions - personal energy\ud data viewable and friend’s energy data viewable. A\ud significant reduction in energy was observed in the\ud socially enabled condition. The paper argues that\ud socially-mediated discussion and competition made for\ud a more enjoyable user experience

Topics: G440 Human-computer Interaction, G400 Computer Science
Publisher: ACM
Year: 2010
DOI identifier: 10.1145/1753846.1754099
OAI identifier:

Suggested articles


  1. (2005). A review of intervention studies aimed at household energy conservation. doi
  2. (2009). Can ambient persuasive technology persuade unconsciously?: using subliminal feedback to influence energy consumption ratings of household appliances. doi
  3. (2006). Department for Environment, Food and Rural Affairs: Autumn Performance Report
  4. (2006). Design requirements for technologies that encourage physical activity. doi
  5. (2007). Environmental Sustainability and Interaction. doi
  6. Facebook | doi
  7. (2008). Feedback on household electricity consumption: a tool for saving energy? doi
  8. Fourth Assessment Report: Working Group I Report “The Physical Science Basis” doi
  9. (2008). Getting to green: understanding resource consumption in the home. doi
  10. Looking at’, ‘looking up’ or ‘keeping up’ with people? motives and use of Facebook. doi
  11. (2003). Persuasive Technology – Using Computers to Change What We Think and Do. doi
  12. (2008). Research Methods for Human-Computer Interaction. doi
  13. Saving Energy on the Home Front
  14. (2007). Sustainable Interaction Design: Invention and Disposal, Renewal and Reuse. doi
  15. (2007). The Constructive, Destructive and Reconstructive Power of Social Norms. doi
  16. (2006). The effectiveness of feedback on energy consumption: A review for DEFRA of the literature on metering, billing and direct displays,
  17. (2008). The Hot Topic: How to Tackle Global Warming and Still Keep the Lights on.
  18. (2004). The impact of UK households on the environment through direct and indirect generation of greenhouse gases. Office for National Statistics,
  19. (2009). Three possible futures for persuasive technology. doi

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.