Skip to main content
Article thumbnail
Location of Repository

Dimensions of Fashion Retailer Internationalisation “A UK snapshot”

By Stephen M. Wigley


This paper represents the early stages of a major research project investigating the contemporary context and practice of retail internationalisation. While the topic of retail internationalisation is fairly well researched, established paradigms and models may be considered outmoded in context of recent commercial, technical and market developments. As fashion businesses are historically regarded as among the most prevalent and successful of international retailers, this market sector is used to identify innovative applications within the topic. The aim of this paper is to present a paradigm of conventional and emergent internationalisation options available to a fashion retailer. The longer term aim is to broaden research to develop a model representing the contemporary nature of retail internationalisation

Topics: AC
OAI identifier:

Suggested articles


  1. (1987). A Challenge to the Stages Theory of the Internationalisation Process”, in Managing Export Entry and Expansion
  2. (2002). Brand and identify management in fashion companies. doi
  3. (2007). Developing a research agenda for the internationalization of fashion retailing”,
  4. (2000). Factors influencing international retailers market entry mode”, doi
  5. (1991). International Expansion of a Apparel Retailer doi
  6. (1997). International Retailing”, doi
  7. (1995). Internationalisation – Interpreting the motives”,
  8. (2006). Lessons learned from unsuccessful internationalization attempts: Examples of multinational retailers in doi
  9. (1992). Louis Vuitton Malletier – A Truly Global Retailer”,
  10. (2000). Power and Control doi
  11. (2005). Product and brand: Critical success factors in the internationalization of a fashion retailer”, doi
  12. (1996). Reciprocal Retail Internationalisation: The Southland Corporation, Ito-Yokado and 7-Eleven convenience stores”, doi
  13. (1992). Retail Internationalisation: an Empirical Enquiry”,
  14. (2006). SME retailer internationalisation: case study evidence from British retailers” doi
  15. (2004). The Burberry Business Model: Creating an International Luxury Fashion Brand” doi
  16. (1991). The emerging internationalisation of retailing: present status and future challenges”,
  17. (1996). The International Activity of Japanese Retailers”, doi
  18. (1989). The Internationalisation of Retailing”, doi
  19. (2007). The internationalization of retailing Factors influencing the choice of franchising doi
  20. (2005). The Nature of Parenting Advantage doi
  21. (2000). The retail internationalisation doi
  22. (1981). The Second Skin”,
  23. (1970). Who are the multinational retailers?”, Multinational Retailing (pp.14-53),

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.