FRIULI VENEZIA GIULIA: UNA PROMOZIONE TURISTICA ALL'INSEGNA DELL'OSPITALITA' E DELL'UNICITA'

Abstract

In order to analyze the concept of “hospitality”, a study was conducted on a corpus of brochures published by the Friuli Venezia Giulia region as part of its tourismpromotion campaign. The project starts with an analysis of the brand elements and linguistic collocations so as to highlight the concept of “uniqueness” in addition to that of “hospitality”