FRIULI VENEZIA GIULIA: UNA PROMOZIONE TURISTICA ALL'INSEGNA DELL'OSPITALITA' E DELL'UNICITA'
In order to analyze the concept of “hospitality”, a study was conducted on a corpus of\ud
brochures published by the Friuli Venezia Giulia region as part of its tourismpromotion\ud
campaign. The project starts with an analysis of the brand elements and linguistic collocations\ud
so as to highlight the concept of “uniqueness” in addition to that of “hospitality”
ospitalità, materiale promozionale, claim, ospite, gente, unico
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