In an effort to better respond to heterogeneous customer needs, an increasing number
of companies in different sectors deal with the combination of high variety and frequent product
changes/modifications. This entails planning, designing, purchasing and manufacturing activities
and exacerbates the alignment of Sales, Production Planning and Engineering goals. This paper
aims to suggest a way of improving coordination between such functional areas in contexts
characterised by high variety and frequent product changes. Based on the data from an action
Research study, a method for taking the contrasting requests of Sales, Production Planning and
Engineering into account simultaneously and to facilitate the coordination of their activities is
developed. It leverages Modular Bills and product modularity to improve inter-functional
coordination. Initial indications are promising. However, given the specific nature of the studied
case, further research is required to evaluate the generalizability of the finding
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