conference paper

How local institutions and multinational corporations seek jointly to promote the « electric car »?: Evidences from the strategy of the Renault-Nissan group

Abstract

International audienceRelationship between the global strategies of MNCs and local areas where activities are conducted, especially considering the dissemination strategy of the electric car

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HAL-Paris1

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Last time updated on 12/11/2016

This paper was published in HAL-Paris1.

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