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Evaluation of the obesity prevention scheme in North East Lincolnshire

By Geoff Middleton, Hannah Rigby and Donna Evans


This document reports on evaluation work completed by University of\ud Lincoln through the Department of Sport, Coaching and Exercise\ud Science. It examines the success of the Obesity Prevention Scheme\ud (OPS) which includes the ‘obesity trainers’. The research was funded\ud by the Specialist Health Promotion Service. (Section 1.0)\ud The research aimed to evaluate the success of the OPS by understanding\ud the experiences and opinions of those directly involved with the scheme.\ud To gain an understanding of community members, health professionals\ud and local stakeholders a qualitative research methodology was\ud employed. (Section 2.0)\ud Headline findings from the evaluative research demonstrated\ud achievement by 1) Capacity Building; Setting and securing the\ud foundation for future work at community level by influencing local social\ud capital. 2) Behaviour Change; positively changing individuals healthy\ud behaviours, impacting on physical activity levels, psychological state\ud and social environment (Section 3.0).\ud The evaluation identified several elements of success with the work\ud completed so far. However data suggested that a stronger strategic\ud direction is necessary to assist in improving communication and\ud marketing of current services. If this occurs it is hoped that service\ud provision would be enhanced further as a result of sharing the anti-obesity\ud agenda across North East Lincolnshire (Section 4.0)

Topics: B990 Subjects Allied to Medicine not elsewhere classified, L431 Health Policy, C841 Health Psychology
Publisher: University of Lincoln
Year: 2009
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