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Advertorials and the Trade Practices Act: why the ‘Golden Tonsils’ saga might prove costly in the long run

By Mark Pearson


Not long after the Australian Broadcasting Authority announced its inquiry into radio station 2UE over the \u27cash for comment\u27 scandal in 1999, the Australian Competition and Consumer Commission (ACCC) warned it would look at drafting guidelines for the media on the production of \u27advertorials\u27, items which appear to be news but are in fact sponsored by advertisers. This article analyses the legal positioning of advertorials, particularly in the light of consumer legislation, and considers a possibleframework for the ACCC guidelines

Topics: advertising, advertorials, advertising, advertisers, bias, Trade Practices Act, media, guidelines, consumer legislation, Australian Competition and Consumer Commission, ACCC, Australian Broadcasting Authority, radio station 2UE, John Laws, Sydney, Communication, Journalism Studies, Social and Behavioral Sciences
Publisher: ePublications@bond
Year: 2000
OAI identifier: oai:epublications.bond.edu.au:hss_pubs-1073
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