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More than just a logo : branding at Warwick

By Antony Brewerton and Sharon Tuersley

Abstract

Everywhere we look we see brands. Cities have brands ('City of Culture', 'City of Learning', 'The City That Never Sleeps'). Countries have brands (consider Britain's brand collateral in the US following the BP oil spill). Even individuals have brands ('Brand Beckham' anyone?). But does your library have a brand? And does branding really matter

Topics: HF, Z719
Publisher: Chartered Institute of Library and Information Professionals
Year: 2010
OAI identifier: oai:wrap.warwick.ac.uk:3548
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    Citations

    1. (1996). 5 www.buildingbrands.com 6 www2.warwick.ac.uk/ services/library/main/help/ training/advice 7 Seth Godin. Free Prize inside! The Next Big Marketing Idea. Michael Joseph/Penguin,
    2. (2010). Branding is certainly more than just a logo.
    3. (2002). Facet Publishing,

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