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Are the requirements of Business to Business Marketing Companies for graduates different? An empirical study of the Market Research Industry

By Jacqueline Lynch

Abstract

The aim of this working paper is to explore the needs of our industry partners in terms of graduate requirements within the Business to Business marketing arena. It is based on an exploratory study within the market research industry and seeks to try to close the academic/industry gap by considering employer needs with a view to informing marketing education.\u

Topics: UOW11
Publisher: Leicester Business School
OAI identifier: oai:westminsterresearch.wmin.ac.uk:4649
Provided by: WestminsterResearch

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Citations

  1. (1999). Commentary Confession of a reflective practitioner: meeting the challenges of marketing’s destruction
  2. (2004). making marketers accountable: a failure of marketing education?
  3. (2002). Managerial relevance in academic research: an exploratory study,

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