蔬果部落格行銷寫作要點之探討

Abstract

The aim of this research is to determine the key points to write the blog articles for vegetable and fruit by analyzing famous blogs and interview related experts in industries, goverment, academics, and institutes. One questionnaire is designed. And we found that the key point to write the blog articles for vegetable and fruit are: Reply the message in two days; Provide clear films if it enclosed in the articles; Provide clear picture and focus on products or its' feature; Introduce clearly of products and its' feature; The blog articles have to mention where can get the products and; The title of articles have to involve key words.本研究旨在探究國產蔬果於部落格行銷之部落格文章寫作手法，透過觀察網路知名部落格及個別訪談產、官、學與研等各界專家，共歸納23個撰寫國產蔬果部落格文章之寫作手法。並以問卷調查之方式，萃取較重要之撰寫國產蔬果部落格文章寫作手法，包含管理者至少每兩天回覆一次留言；文章內若有嵌入相關影片需拍攝清晰；文章內若有嵌入相關圖片，需將產品全貌及特色清楚呈現；能清楚介紹產品及其特色；文章能清楚闡述該如何取得所介紹之產品；標題涵蓋容易搜尋的關鍵字。本研究結果可作為農企業（或農會）發展部落格行銷時，撰寫其部落格文章之寫作手法參考，以提升消費者滿意度，並促進農企業販售國產蔬果之機會