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By Ho-Chin Chen, Chao-Hsuan Hsu, 陳合進 and 許朝絢


This study is to collect consumer opinions about the compatibility of wood-based material used in ceiling fan by questionnaire survey. The main structures of a ceiling fan are fan blade, motor shell and the boom which are made of wood-based, metal and plastic. Using the KJ (Kawakita Jiro) method to know consumer's image on each materials used in ceiling fan. As a result showed, 63.5% of the respondents thought that wood-based was suitable for fan blade, 73%and 78.8% thought metal was suitable for motor shell and even boom design. The 7 main image constructs of material using issue of ceiling fan included: 1. safe, 2. durable, 3. easy maintained, 4. advanced, 5. economic, 6. beautiful and For plastic material portion of fan blade, [economic] (average: 3.51) gave the high image; metal material portion was [durable] (average: 3.73) and wood-based material portion was [beautiful] (average: 3.75). According to statistic average value results of purchasing strategy, most respondents concerned about [quality] , and then [after sales service] and [price], as for environment protection issue which has no special comment.以問卷調查的方式收集消費者對於木質材料應用於吊扇之適合性,將吊扇主體結構分為扇葉、馬達外殼及吊桿等三個部分,並將使用的材質分為木質材料、金屬材料及塑膠材料等三種,配合KJ法(Kawakita Jiro method)萃取意象語意,以瞭解消費者對於各種材料之應用在產品的感觀。結果呈現消費者在吊扇結構設計之本體材質適合度上,有63.5%受訪者認為木質材質適合做為「扇葉」;73%受訪者認為金屬材質非常適合做為「馬達外殼」之設計及高達78.8%受訪者認為金屬材質適合做為「吊桿」之設計。吊扇材質運用的意象最終得到的代表語意為:「安全的」、「耐用的」、「易保養的」、「高級的」、「經濟的」、「美觀的」及「環保的」7個主要語意;扇葉材質方面「塑膠材質」以「經濟的」意象最高,平均數3.51;「金屬材質」以「耐用的」意象最高,平均數為3.73,「木質材料」以「美觀的」意象最高,平均數為3.75。至於消費者購買決策分析,其統計量平均數最高為「品質」,其次為「售後服務」及「價格」,而受訪者對環保考量並無特別意見

Topics: Wood-based material, Ceiling fan, KJ method, Questionnaire, 木質材料, 吊扇, KJ法, 問卷調查
Publisher: 臺中巿: 國立中興大學農學院
Year: 2014
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