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Image, imagerie mentale et effets de la communication persuasive : application a une oeuvre d'art incluse dans une annonce publicitaire

By Agnes Helme-Guizon and 75 (France). Dauphine Marketing Strategie Prospective (DMSP) Paris-9 Univ.

Abstract

Available from INIST (FR), Document Supply Service, under shelf-number : DO 5885 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueSIGLEFRFranc

Topics: 05L - Literature, mass media, performing arts, 05Q - Psychology, STYLE OF PROCESSING, MOTIVATION, CAPACITY AND OPPORTUNITY TO PROCESS THE ADVERTISEMENT
Year: 1998
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Provided by: OpenGrey Repository
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