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Wertewandel und Marketing: Ausgewaehlte Untersuchungsergebnisse der Studie Dialoge 2 und Skizzen von Marketingkonsequenzen

By H. Raffee, K.P. Wiedmann and Mannheim Univ. (Germany). Inst. fuer Marketing

Abstract

Bibliothek Weltwirtschaft Kiel C 144949 / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekSIGLEDEGerman

Topics: 05D - Economics, economic theory, 05A - Management, administration, business studies, 05H - Philosophy, theology, religion
Year: 1986
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