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Les caracteristiques de l'acte d'achat et la logique du marketing amont

By Herve Fenneteau and 63 (France). Inst. d'Administration des Entreprises Clermont-Ferrand Univ.

Abstract

Available at INIST (FR), Document Supply Service, under shelf-number : DO 2173 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueSIGLEFRFranc

Topics: 05D - Economics, economic theory, 05X - Internal and EU commerce, domestic marketing, consumer affairs
Year: 1994
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Provided by: OpenGrey Repository
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