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L'analyse psychologique des prix : comprendre la perception des prix par le consommateur

By Agnes Walser-Luchesi, 54 (France). Inst. d'Administration des Entreprises (IAE) Nancy-2 Univ. and 54 (France). Equipe de Recherche en Strategie d'Entreprise (ERESTRATE) Nancy-2 Univ.

Abstract

Available at INIST (FR), Document Supply Service, under shelf-number : DO 3602 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueSIGLEFRFranc

Topics: 05R - Sociology, social studies, welfare studies, social services, 05D - Economics, economic theory
Year: 1995
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