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Marketing : changement de paradigme

By Andre Boyer, 06 (France). Recherches sur l'Organisation la Dynamique et l'Information de Gestion des Entreprises (RODIGE) Nice Univ. and 06 - Valbonne (France). Recherches sur l'Organisation la Dynamique et l'Information de Gestion des Entreprises Centre National de la Recherche Scientifique (CNRS)

Abstract

Available from INIST (FR), Document Supply Service, under shelf-number : DO 5224 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueSIGLEFRFranc

Topics: 05D - Economics, economic theory, 05X - Internal and EU commerce, domestic marketing, consumer affairs
Year: 1997
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