Location of Repository

Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalitaet

By Karen Gedenk and Scott A. Neslin

Abstract

Summary in EnglishAvailable from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 Kiel W 351 (482) / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekSIGLEDEGerman

Topics: 050 - Humanities, psychology and social sciences, general, CONSUMER GOODS MARKETING, BRAND POLICY, PROXIMITY TO CUSTOMERS, SALE, EVENT MARKETING, ESTIMATION, GERMANY
Year: 1998
OAI identifier:
Provided by: OpenGrey Repository
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://hdl.handle.net/10068/11... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.