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Der Wert von Markennamen in der Konsumgueter-Industrie: eine Anwendung des hedonischen Preisansatzes auf die Surfboard-Industrie

By Andreas Groehn and Institut fuer Weltwirtschaft Kiel (Germany)


Summary in EnglishSIGLEAvailable from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 Kiel A 209946 / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekDEGerman

Topics: 050 - Humanities, psychology and social sciences, general, BRAND NAME, HEDONIC PRICE, BOAT, THEORY OF ESTIMATION, VALUATION, GERMANY (FEDERAL REPUBLIC)
Year: 1996
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Provided by: OpenGrey Repository
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