Developing a Restaurant Revenue-management Strategy

Abstract

Propounding theories is one thing, but too often the intended beneficiary hasn’t the time or tools to check their usefulness. Here’s a case where researchers worked with a local restaurant to test their ideas, make recommendations for improvement, and track the results.Kimes43_Developing_a_restaurant_revenue_management_strategy.pdf: 4086 downloads, before Aug. 1, 2020