BIG DEAL: Tackling Child Obesity through Design

Abstract

This positive and motivating graphic campaign will encourage exercise and healthy eating in young children, therefore decreasing the rate of child obesity. This epidemic must be turned around, not next year or next decade, but now. Medical care won\u27t do this, only environmental and social changes can save our future. —State Public Health Officer Dr. Richard Joseph Jackson. Why is a design approach going to make the necessary changes in children’s lives? Children are bombarded daily with information from teachers, parents, and friends. My comprehensive design approach will be centered on capturing the attention and interest of children. Relating to their interests will create a lasting impact on the minds of young children, as opposed to a teacher or parent telling them what to do. Bold color combinations, dynamic graphics, engaging compositions and by following established theories of communication will combine together in order to create an effective visual message