Introducing Reach And Range For Digital Payment Platforms

Abstract

Numerous digital payment solutions, which rely on new disruptive technologies, have been launched on the payment market in the recent years. But despite the growing number of mobile payment apps, very few solutions turn to be successful as the majority of them fail to gain a critical mass of users. In this paper we investigate two successful digital payment solutions in order to outline some of the factors which contribute to the widespread adoption of a digital payment platform. In order to conduct our analysis we propose the Reach and Range Framework for Multi-Sided Platforms. Our study indicates that the success of digital payment platforms lies with the ability of the platform to balance the reach (number of participants) and the range (features and functionalities) of the platform