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A critical examination of service loyalty measures

By Dahlia El-Manstrly and Tina Harrison
Topics: service loyalty structure, scale development, UK financial services, model mis-specification, non-recursive models, /dk/atira/pure/subjectarea/asjc/1400/1408, Strategy and Management, /dk/atira/pure/subjectarea/asjc/1400/1406, Marketing
Publisher: 'Informa UK Limited'
Year: 2013
DOI identifier: 10.1080/0267257X.2013.803139
OAI identifier: oai:pure.ed.ac.uk:publications/f26af61e-f049-4fa0-9804-8f23801fe418

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