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[en] BRANDED CONTENT: STRATEGY MARKETING TOOL AND IT S IMPACT ON CONSUMER

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Topics: [pt] COMPORTAMENTO DO CONSUMIDOR, [pt] BRANDED CONTENT, [pt] ADVERTAINMENT, [pt] POSICIONAMENTO, [en] CONSUMER BEHAVIOR, [en] BRANDED CONTENT, [en] ADVERTAINMENT, [en] POSITIONING
Publisher: 'Faculdades Catolicas'
Year: 2019
DOI identifier: 10.17771/PUCRio.acad.45778
OAI identifier: oai:MAXWELL.puc-rio.br:45778
Provided by: Projeto Maxwell
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