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Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies

By Matthew L. Meuter, Mary Jo Bitner, Amy L. Ostrom and Stephen W. Brown
Publisher: American Marketing Association (AMA)
Year: 2005
DOI identifier: 10.1509/jmkg.69.2.61.60759
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Provided by: MUCC (Crossref)
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