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Marketing Portfolio Management in a Spectrum of Marketing Assets Interaction to Maximize Holder’s Utility

By Aleksandras Vytautas Rutkauskas, Indre Lapinskaite-Vvohlfahrt and Viktorija Stasytyte
Publisher: Publishing House Technologija
Year: 2011
DOI identifier: 10.5755/j01.ee.22.5.967
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Provided by: MUCC (Crossref)
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