Marketing Portfolio Management in a Spectrum of Marketing Assets Interaction to Maximize Holder’s Utility

By Aleksandras Vytautas Rutkauskas, Indre Lapinskaite-Vvohlfahrt and Viktorija Stasytyte

Publisher: Publishing House Technologija

Year: 2011

DOI identifier: 10.5755/j01.ee.22.5.967

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Provided by: MUCC (Crossref)

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