Today’s special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first century event leaders acknowledge these roots while moving the event management profession towards the new possibilities presented by our globalizing world. Special Events, Fifth Edition provides current and future event leaders with a comprehensive guide to understanding, planning, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as human resource management, financial administration, global event leadership models, media use, legal and ethical considerations, technology, career development, and more
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