The article offers information about Rupert Murdoch and Alfred Charles William Harmsworth, known to be great journalists in Great Britain. Accordingly, Murdoch was branded as the evil media baron who destroyed the cozy atmosphere of Fleet Street, London's journalism center. On the other hand, Harmsworth has become known for his concept that successful media empires were highly dependent on continued expansion and evolution. Harmsworth was also titled as later Viscount Northcliffe
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