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Develop Your Own In-House Public Relations Program

By Byjames H. Larsen


engineers must wear different hats from time to time. Each of you probably already has a closet full of hats that sometimes help you to do a better job, but often just seem to get in your way. For most of us, however, the public relations hat helps us do a better job. From my experience, I would guess that your public relations hat is well worn, even though some of you may not even realize you are wearing it. Public relations efforts can educate the public and policymakers about traffic engineering activities, policies, and requirements, as well as traffic laws. Thes

Year: 2014
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