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The Art of Mega-Deals: Rupert Murdoch and Pragmatic Foresight

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Abstract

“What Murdoch offers – what Murdoch is offering here to you now – is a piece of the future. The man before you has this uncanny ability to make the future happen, in a way that almost no one in the world can. It is a future of ideas and visions that makes Murdoch almost irresistible to anyone with a spark of imagination... Murdoch in your face at Force Ten still takes your breath away, with his tantalizing, attainable view of a possible future. This is Murdoch in full seductive mode. ” (Chenoweth, 2001: 132). Pragmatic Foresight as Strategic Architecture Rupert Murdoch’s transformation from Adelaide newspaper proprietor to international media magnate is a case-study in how pragmatic foresight can be successfully applied in today’s global risk society. Two recent books provide a glimpse of Murdoch’s deal-making and existential challenges. The extensive interviews with the Murdoch clan in Wendy Rohm’s Murdoch Mission (2002) represents the ‘authorized ’ version: a book-length ‘position audit ’ of News Limited’s deals-in-progress (Gemstar and Sky Global), new markets (China and India) an

Year: 2014
OAI identifier: oai:CiteSeerX.psu:10.1.1.416.8527
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