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Page 86

By Timothy H. Reisenwitz


Volume 33, Number 1Brand Loyalty and Store Loyalty for Consumers Purchasing a Product Warranty in a Health Care Setting: An Investigation of the Differences across Gender, Ange and Income Groups -- The Role of Psychic Distance in Internationalization Strategy Evaluation and Strategic Choices -- Entrepreneurial Strategies for Emerging Markets -- Generating Press, Bold Ideas and Stubbornness: The Impact of Celebrity CEO'

Topics: Brand Loyalty; Product Warranties; Store Loyalty; Psychic Distance; Managerial Structures; Information Processing; Emerging Markets; Entrepreneurship; Poverty;Celebrity CEOs; Media Coverage; Narcissism; Escalating Commitment;
Publisher: Gibson D. Lewis Center for Business & Economic Development - Sam Houston State University
Year: 2016
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