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12/18/2006 Q:\Info Comms\Professional Development\External\Papers and Presentations\Info Online Conf\Customer Motivated Web design.doc

By Swarna Upadasa, Website Librarian and Marion King


The advent of the World Wide Web has spawned millions of websites – both big and small. While there are many websites accessible on the World Wide Web it is difficult to know whether they all meet their customers ’ expectations. When the Website Librarian designed the Information Commons (Holmesglen Institute of TAFE library) website in 2003, she did what many web developers do-made decisions regarding information content and layout for the website on her clients ’ behalf. After the site was live, the Website Planning Committee conducted a survey to find out how their clients saw the site. Despite the website being information- rich, results indicated that the available resources were not being fully utilised by clients. Why? Because the information was not presented in a manner they found compelling. To develop a more customer focused website the Committee went back to their clients, identifying their needs and wants. Further research was also conducted, including examining commercially successful websites from around the world. An updated site was developed as a prototype using proven project managemen

Year: 2007
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