With the proliferation of computers, an ever increasing amount of data is being stored and processed. The Internet and the Web have enabled the easy publication of and access to data. Semantic Web  technologies – in particular Linked Data  and ontologies  – promise an even easier path to accessing and integrating data to make our economies more efficient, use less natural resources and ultimately attain more knowledge about the world. These technological advances are often touted as a goal worth attaining, while little thought is given to how the implementation of these technologies might impact everybody, from individuals to companies to governments. A brave new world, where information that wants to be free is actually liberated, may actuallyhold changesin storewhich noteverybodycurrentlyanticipatesin their totalbreadthand depth. This position paper aims at giving an account on current developments and providingfood for thought as to what impact the new data integration technologies might have. While the developments have already happened and will likely continue, one ought to anticipate the consequences and one should, depending on one’s character, either brace for or embrace what is coming. A significant portion of the data that is being made available comprises personal data, which accumulates in both open and closed environments. For example, web users often supply personal dat
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