Ronald E. Giuntini, PhD, ASQ CRE, Wyle Laboratories As we enter the third millennium, product reliability issues are becoming more complex. No longer does the manufacturer need to be concerned just about whether the product performs as advertised but also, is it safe for the user and free of adverse effects on non-users. Customer expectations spurred on by consumer advocate groups and a preponderance of product liability lawsuits present manufacturers with a tremendously challenging situation – how to produce a highly reliable, durable, and safe product and yet keep the cost low enough so not to eliminate the market for it. As competitors scratch for ever-increasin
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