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INDIAN CONTEXT Dr. R.KANNIGA PRASHANTH*

By A. Palani

Abstract

An attempt is made to find out the adoption process of innovation. It provides scope for the evaluation of individual interest in innovativeness. Different variables of innovativeness like personal variables, product variables and communication flow are thoroughly examined. The analysis is carried out to evaluate different stages involved in the adoption of a new product. The individual of innovators and non-innovators in innovativeness are also examined

Topics: KEY WORDS, Innovators, Non – innovators, Adoption process, Innovativeness, Communication variables
Year: 2013
OAI identifier: oai:CiteSeerX.psu:10.1.1.352.5890
Provided by: CiteSeerX
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