The Global Reporting Initiative (GRI) guidelines state that a social responsibility re-port should provide information about 'all entities over which the reporting organisa-tion exercises control or significant influence'. A mutual insurance company which sells products through a network of insurance agents has to provide information about insurance agencies and about customers. ITAS is the first company to produce a so-cial responsibility report including data provided by the network of insurance agents, the customers and the shareholders. The paper illustrates the process used to collect and process information. Interestingly, the data collection process opened a channel of communication with both agents and customers/shareholders supplying ITAS with useful suggestions from the strategic and marketing point of view
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