The condition of the parties – focus on 34 per cent, not 40 per cent

Abstract

With the General Election barely three weeks away, there is some mounting evidence that the race is tightening up. While much media commentary so far has focused on whether David Cameron can get to 40 per cent and gain a clear majority, this week’s polls raise an interesting possibility. What if the Conservatives could get edged below 37 per cent and Labour could reach its magic number – which is around 34 per cent

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This paper was published in LSE Research Online.

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