Skip to main content
Article thumbnail
Location of Repository

The semiotics of relevance: campaigning for the bible in greater Manchester

By Matthew Engelke

Abstract

This is an article about an advertising campaign that ran in the Greater Manchester area, north of England, in May and June 2007, sponsored by the Bible Society of England and Wales, and aimed at stressing the relevance of the Bible to the general public for understanding today's world. One of the Society's assumptions was that the best way to do this was by appearing not- Christian: drawing on semiotic and aesthetic registers that drew from what were understood to be "Cultural" rather than "Church"-based repertoires. The specificities of the case study are explored in some depth, but related also to the wider literatures on Christian approaches to language and secularization theory

Topics: BR Christianity, BS The Bible, GN Anthropology
Publisher: Institute for Ethnographic Research (IFER)
Year: 2011
OAI identifier: oai:eprints.lse.ac.uk:38595
Provided by: LSE Research Online
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://aq.gwu.edu/ (external link)
  • http://eprints.lse.ac.uk/38595... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.