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Social Contagion versus Marketing Effort

By Christophe Van Den Bulte, Gary L. Lilien, Hans Baumgartner, Albert Bemmaor, The Late, Clifford Clogg, Jehoshua Eliashberg, David Krackhardt, Keith Ord and Arvind Rangaswamy


gratefully acknowledged. Direct correspondence to Christophe Van den Bulte, The Wharto

Year: 2000
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