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Case Study (Supply Chain Management, Vol.3, No.4) THE EVOLUTION OF PARTNERSHIPS IN THE MEAT SUPPLY CHAIN: INSIGHTS FROM THE BRITISH BEEF INDUSTRY

By Dr Andrew Fearne

Abstract

This case study describes the evolution of supply chain partnerships in the British beef industry, driven by changing consumer demand, food safety legilsation, a concentrated and highly competitive retail sector and the BSE crisis. The case examples demonstrate the importance of establishing trust in supply chain partnerships, breaking out of the spot trading environment which characterises commodity markets and focusing explicitly on value added initiatives as a source of differentiation and competitive advantage

Topics: beef, supply chain, partnerships, UK
Year: 2011
OAI identifier: oai:CiteSeerX.psu:10.1.1.199.1184
Provided by: CiteSeerX
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